Volume 01 // Art Activism

Coloring is
Resistance

WeLoveToColor.org is a DIY platform connecting subversive artists with people who need the therapeutic power of pigment. No algorithm, just ink.

Pick Your FightArtists, Read This

Art as Activism.

One picture. A thousand colorings. We use the simple act of marking a page to spread universal messages — and post the patchwork back to the world. Quick-cut videos of every submitted colored page, stitched together as one collective image.

Postcards snail-mailed for COVID relief. Mandala parties on Zoom. Self-defense manuals you can color. Family portraits assembled from pieces drawn by every person in the family. Ink to the people.

The Vault

[ Pick your fight · 22 threads ]
  • 01

    Special Needs

  • 02

    Teachers

  • 03

    Immigrants

  • 04

    Kids

  • 05

    Restaurant Menus

  • 06

    Retired

  • 07

    Tattoo Artists

  • 08

    Hair / Beauty

  • 09

    Social Distancing

  • 10

    Homeless Vets

  • 11

    Sports

  • 12

    Memes

  • 13

    Mandalas

  • 14

    Punk

  • 15

    Conscious Art

  • 16

    Sex Positivity

  • 17

    Mental Health

  • 18

    Inspiration

  • 19

    Self-Defense Manuals

  • 20

    COVID Relief

  • 21

    Postcard Snail-Mail

  • 22

    Family Portraits

The Cycle of Joy

Artist

Uploads art. Keeps rights.

W.L.T.C.

Hosts. Markets. Brokers.

Colorer

Colors. Posts. Finds peace.

70%Direct to artist
20%Site + operating costs
10%Donations + tax write-offs
100% COMMUNITY FUNDED
For Artists

Why partner with us?

A dirty mashup of Etsy, Udemy, MINDBODY, and Bookshop.org — built around the unique artist contributor. Like PaintNite, but we actually support you.

01

Scalability + Reach

Not just a print — a lasting income stream. Direct payouts, shared donations, or reinvestment.

02

Real Feedback Loops

Not only purchases. Uploads of finished colored work prove a community that wants to make with you.

03

Full-Service Agency

Branding, SEO, email, event booking, sales & distribution. Legal + financial advice on licensing.

04

The Uber for Artists

We broker the deals. Personal commissions, performances, classes, exclusive drops — small % to keep the lights on.

Pick Your Poison

[ Monthly care-packages · cancel anytime ]

DABBLER

3 high-res pages a month. No ads, ever. Support the cause.

$5/mo
  • +3 printable pages / mo
  • +Public gallery access
  • +Newsletter zine
Most Radical

PARTISAN

Unlimited downloads, exclusive artist drops, crayons + pencils + swag in the mail.

$15/mo
  • +Unlimited downloads
  • +Care-package every month
  • +Art-swap with artists
  • +Print-ready packs

PATRON

Bulk licenses for schools, custom commissions, legend status.

$50/mo
  • +Classroom bulk license
  • +Custom zine commissions
  • +Direct artist chats
  • +Raffle entries

Incentives & Drops

We're producing the videos like Hot Ones — interview-style footage of artists making the first book/collection. Whoever buys a page gets to color along with the artist.

MP3 DownloadsPrint DownloadsGift CardsChats w/ ArtistsRafflesLive ColoringExclusive DropsSnail-Mail Postcards
▶ Vol. 01

Making of the first collection

REC ●
Programming

A channel, not a store.

Coloring Livestreams

DJ-set energy. Color along live, chat with the room, submit your page at the end.

Color Music Channels

Curated playlists tuned to the mood of each collection. Press play. Pick up a pencil.

Demos + Pro Tips

Guest artists, weekly technique drops, blending, shading, line-weight, paper hacks.

Discussion Boards

A new topic every week. Show your work. Argue about markers vs. pencils. Find your people.

Reviews

Honest takes on crayons, pencils, markers, paper, and the coloring books worth your money.

Email Drops

New topics, new techniques, new artists — straight to your inbox. Unsubscribe whenever, no guilt.

Custom Palettes

Colors picked just for you.

  • +Built from your eye color, favorite colors, or wardrobe.
  • +Algorithm pulls the most common colors from your Instagram grid.
  • +Ships as 4-, 8-, 16-, or 32-count pencil/marker sets.
  • +Holiday cards personalized with names, dates, messages.
  • +Sticker prints of colored pages — devotion candles, laptops, lockers.
→ Try the Palette Builder
Collections + Kits

Themed packs, do-it-for-you.

Family Night

4–8 ppl

One big composite. Every family member colors their own piece — we combine them.

Girls' Night

Any size

Wine, markers, mandalas. Themed kit + playlist + Zoom link if you want it remote.

Birthday Party

Bulk

Personalized cards, party-pack of pages, palette sets, optional live DJ artist host.

Send to a Friend

1 ppl

Pick a kit, write a note, we ship it. A little ink from afar.

Block Party

20+ ppl

Big-format collaborative posters. Roll it out on the sidewalk and let the neighborhood color.

Stop-Motion Drop

Live

Music-video time-lapses (Matt OX vibes). Each viewer gets a frame to color. Waking-Life energy.

One Common Interest

We Love To Color is a community.

The business is building the core group, finding the sub-segments inside it, and shipping solutions made for each one. Coloring is the doorway. The room is the point.

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The Long Game

From a foodtruck
to a fleet.

01

Live on Zoom

Free at launch. Then ticketed mandala parties, anonymous open livestreams, music + narration.

02

Art Foodtruck

A traveling art party. Birthdays, block parties, social events. Then hire, train, and scale.

03

Franchise + Fleet

PaintNite-style franchise to other cities. Supplement underfunded school art programs.